Digital printing is a relatively new process, but it is becoming the trend that is quickly making the traditional printing press obsolete. It provides a cost-efficient way to produce small runs. It also leveled the playing field between SMEs and large companies.
Advanced technology has allowed digital printing to be at par with the traditional printing press, if not better. And that’s why print service providers are thinking if they should use digital or offset printing for their jobs.
According to a study, digital printing only accounted for around 18 percent in 2008. But industry experts estimate that by 2018 their market shares will 50 percent across the globe. The market share will be higher in mature print regions. Between 2008 and 2018, the volume of offset prints will drop by 10 percent, while volume of digital print will increase by 68 percent.
The digital printing press industry will continue to growth in the next couple of years. More people will use it as technology advances that will improve its reliability and productivity. If you own a print shop, you should consider switching to digital as early as today. Below are some reasons why you should consider digital printing.
Offset printing requires plates to be made, and these ads to the costs of printing. If you are going to print brochures at small runs, the fees are too high for small businesses. However, as quantity of prints increase, offset printing becomes more affordable.
Advanced technology has led to digital printing that requires no setup fees. Small businesses can print small number of marketing materials without the high fees. And as the quantity increases, you save a lot of money. But keep in mind that the more you print brochures, the nearer you get to the threshold where traditional offset printing would become cheaper.
While offset printing remains the leader when it comes to quality, new technology makes digital printing almost similar in quality. It will take a trained professional to distinguish business cards printed using the two methods. There’s no reason to think that digital printing is not at par with the traditional way of printing. Over time, the technology will greatly improve that there will be no difference between the two at all.
Provides More Options
Digital printing offers designers, marketers, and business owners with a wide range of choices when it comes to paper stocks, binding, and printing techniques. Whether you need die cuts, UV finishes, or foil stamps for business cards, brochures, calendars, and other printed items, they are doable with digital printing technology.
Fast and Consistency
One advantage of digital printing is that you get consistent prints, unlike in offset or screen printing. There is a risk of some variances between batches with traditional printing options. With the digital method, the prints are consistent and precise. Not only that, you enjoy faster turnaround rates. It is because the process is much faster without sacrificing the quality.
Digital printing has become a reliable printing option that it is already used for large format printing for advertising and marketing needs. With a digital printing press, you will be able to print brochures, business cards, and others in a cost efficient manner.